There are eight tips/guidelines for authors that will help to ensure your book cover is the mosteffective it can be. That does not mean that book covers that do not follow the rules will not beeffective. These are simply guidelines to maximize the effectiveness of...

I’ve always believed in the power of email lists. Social media is great for reaching people, but email is personal. It lands directly in someone’s inbox, stays there until they delete it, and can be read—or re-read—anytime. As a publicist, I always remind my clients:...

If I had to describe myself, I’d say I’m an extroverted introvert—literally half and half. And that balance has shaped my approach to building professional relationships. For most of my communications career, phone calls were my sweet spot. I thrived in that...

For some reason, the value of local media has dissipated in some PR clients' minds. With the age of the Internet, all media is international once it's online. However more so, one never knows who might be in town during the airing of your show, or who in the local...

It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. However, many believe that females are underrepresented at the C-level in PR. Why? Why are there so many more...

What action do you want visitors who go to your website to take? Do you want them to hire you, purchase your product, book you for a show? Whatever the action, you must provide your website visitors with key information that will get them to do what you want them to...

I am frequently asked by small businesses and artpreneurs whether they should spend the dollars to hire a publicist. They usually want a yes or no from me, but they don't get either response because there are many factors to take into consideration before making that...

If I had twenty cents for every time an author believed their first book would be a best-selling success, I would be living in Panama in my condo on the beach writing books full time. Unfortunately I'm not as of yet and I've not seen it happen with any of my clients...