Your book will be judged by its cover!

Your book will be judged by its cover!

There are eight tips/guidelines for authors that will help to ensure your book cover is the mosteffective it can be. That does not mean that book covers that do not follow the rules will not beeffective. These are simply guidelines to maximize the effectiveness of...
Face to Face PR

Face to Face PR

If I had to describe myself, I’d say I’m an extroverted introvert—literally half and half. And that balance has shaped my approach to building professional relationships. For most of my communications career, phone calls were my sweet spot. I thrived in that...
Local Media Coverage is Important

Local Media Coverage is Important

For some reason, the value of local media has dissipated in some PR clients’ minds. With the age of the Internet, all media is international once it’s online. However more so, one never knows who might be in town during the airing of your show, or who in...
Why Women Dominate PR

Why Women Dominate PR

It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. However, many believe that females are underrepresented at the C-level in PR. Why? Why are there so many more...
Build a winning website!

Build a winning website!

What action do you want visitors who go to your website to take? Do you want them to hire you, purchase your product, book you for a show? Whatever the action, you must provide your website visitors with key information that will get them to do what you want them to...