This interactive workshop will share relevant and practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately, increase sales. (90 mins.)

All authors need to have a public relations (PR) Toolkit. This micro-workshop will familiarize authors with the four toolkit components: headshot, book cover, bio, and book synopsis. (60 mins.)

Over 3 million books are published yearly in the U.S., and more than 1.7 million of them are self-published. How does an author stand out in this crowded book world? One solution could be to hire a publicist. This workshop will share 6 things authors need to do to be prepared to work with a publicist. (60 mins.)

Branding is more than your logo or visual identity—it’s the foundation of how you define and communicate who you are. In this workshop, participants will explore the key elements that shape a brand’s voice, values, and personality, then learn how to craft a clear, authentic branding statement that connects with their audience. (60 Mins.)

To stand out in today’s competitive market, creative entrepreneurs—whether authors, artists, musicians, or actors—need a strong, recognizable brand. A well-defined brand not only boosts your visibility but also drives sales and sets you apart from the crowd. In this workshop, you’ll discover how to craft a brand that authentically reflects who you are and what you stand for. You’ll also learn essential marketing and PR strategies to elevate your brand and achieve lasting success. (90 mins. to 120 mins.)

Cherrie Woods guides participants in crafting a strategic PR and promotions plan to boost visibility, engage their target audience, and make a lasting impact. This interactive workshop equips attendees with actionable strategies to elevate their brand and expand their reach. (90 mins.)