Workshops & Events
Upcoming
Sunday March 22, 1 pm to 3 pm
Gallery Reimagined 311 South Exeter Street Baltimore, MD
ARTpreneur Series: Art to Audience: PR & Promotion Strategies for Visual Artists Workshop / $10
This interactive workshop helps visual artists increase visibility and reach new audiences. Led by PR and marketing expert Cherrie Woods, the session breaks down how to create a clear PR and promotions plan using real-world examples and a simple framework.
Facilitator Bio
Cherrie Woods is a Baltimore-based PR and marketing professional with over 20 years of experience working with artists and cultural organizations across North America. She has led communications for major exhibitions at the Detroit Institute of Arts and served as the first Director of Marketing & Public Relations at the Reginald F. Lewis Museum, where she increased attendance by 10% and launched its most popular program.
Tuesday, April 21, 6 pm
In Person
Detroit Public Library (Main branch) 5201 Woodward, Ave. Detroit, MI
Promote Your Own Book (for authors)
In this interactive workshop, PR Guru/ book publicist Cherrie Woods will share relevant and practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately, increase sales. Topics will include, how to create your author PR toolkit, how to write an effective Elevator Pitch, what online channels are mandatory and more. (90 mins.)
This session is specifically customized for authors - all content, examples, and prompts are designed for the publishing industry.
May 1-4, 2026 (Fri. evening to Monday)
In Person
Town of North Beach, MD on the Chesapeake Bay
Beyond the Book: An Authors Retreat / $$ variable
Segments of this retreat are focused on authors, but may also be applicable for other creatives.
Past
Tues. February 10, 7 pm - 8:30 pm
Virtual
Baltimore County Public Library
Public Relations for Authors (pre-registration required) / Free
Make your book stand out. Learn how to build a strong PR toolkit, create an effective online presence, and use smart social media strategies—plus get tips on networking, finding local reading and vending opportunities, and crafting a memorable elevator pitch.
After registering, you will receive a confirmation email containing information about joining the meeting.
Tues. January 20, 2026 - 6pm-8pm
Virtual, Zoom
Max. Attendees: 25 / Must be on a laptop or desktop
ChatGPT Essentials: Author PR & Marketing Workshop
✓ Generate consistent social media content in your tone and style
✓ Protect your ideas by activating simple security and privacy settings inside ChatGPT (SSS Method)
✓ Know and research your book genre and related information
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2-hour live session (virtual)
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Full session recording
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Training guide (digital PDF)
This session is specifically customized for authors - all content, examples, and prompts are designed for the publishing industry.
After registering, you will receive a confirmation email containing information about joining the meeting.
BookCraft: Mastering Proposals & Promotion Workshops
December 4th & 11th - 6:30pm-8:00pm
Virtual by Zoom / Free with Registration
Max. Attendees: 30 per workshop
Sat., November 8
FREE to attend
Group Workshops
Cherrie Woods offers a range of dynamic, interactive workshops tailored for authors and entrepreneurs. Whether in-person or virtual, her sessions are designed to engage and inspire. Contact her today to discuss pricing based on your group size
Five People Minimum
FOR AUTHORS
Promote Your Own Book
This interactive workshop will share relevant and practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately, increase sales. (90 mins.)
Get Your Author PR Toolkit Right!
All authors need to have a public relations (PR) Toolkit. This micro-workshop will familiarize authors with the four toolkit components: headshot, book cover, bio, and book synopsis. (60 mins.)
Are You Publicist Ready?
Over 3 million books are published yearly in the U.S., and more than 1.7 million of them are self-published. How does an author stand out in this crowded book world? One solution could be to hire a publicist. This workshop will share 6 things authors need to do to be prepared to work with a publicist. (60 mins.)
FOR ALL
Branding Basics
Branding is more than your logo or visual identity—it’s the foundation of how you define and communicate who you are. In this workshop, participants will explore the key elements that shape a brand’s voice, values, and personality, then learn how to craft a clear, authentic branding statement that connects with their audience. (60 Mins.)
Mastering How to Build Your Brand
To stand out in today’s competitive market, creative entrepreneurs—whether authors, artists, musicians, or actors—need a strong, recognizable brand. A well-defined brand not only boosts your visibility but also drives sales and sets you apart from the crowd. In this workshop, you’ll discover how to craft a brand that authentically reflects who you are and what you stand for. You’ll also learn essential marketing and PR strategies to elevate your brand and achieve lasting success. (90 mins. to 120 mins.)
PR & Promotions Strategy: From Vision to Visibility (for visual artists)
Cherrie Woods guides visual artsts’ participants in crafting a strategic PR and promotions plan to boost visibility, engage their target audience, and make a lasting impact. This interactive workshop equips attendees with actionable strategies to elevate their brand and expand their reach. (90 mins.)
Workshop Testimonials
From PR Toolkits to media coverage, Cherrie delivered golden advice at our 2022, 2024, and 2025 conferences.
Cherrie’s Get Your Author PR Toolkit Right! workshop was a delight! We learned a lot, and I was especially impressed by the author headshot transformations. Her engaging, informative style and PR expertise made for a fantastic session.
Cherrie’s workshop provided essential PR tools that perfectly complemented my ‘publishing matrix’ lesson” for my students.
The highest praise for the ‘Promote Your Own Book for Romance’ Writers workshop by Cherrie Woods. Cherrie is a PR guru who led a riveting discussion on igniting book sales using practical tips and professional techniques.
Cherrie Woods’ workshop for authors was on point and incredibly insightful! It was jam packed with great ideas writers can use immediately. Based on our attendees’ evaluations, her workshop was one of the very best they had ever attended!
AMAZING! I really enjoyed the research Cherrie Woods included in the workshop and how she exemplified how her services can help authors.
Cherrie’s energy and expertise are always welcomed to help writers get their work noticed.
Cherrie’s 2023 workshop was a favorite, offering practical advice in an engaging, interactive way.