The Publicist’s Page

Sorry, there’s no real “overnight success”.

Sorry, there’s no real “overnight success”.

If I had twenty cents for every time an author believed their first book would be a best-selling success, I would be living in Panama in my condo on the beach writing books full time. Unfortunately I'm not as of yet and I've not seen it happen with any of my clients...

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5 Tips for Choosing the Best Domain Name

5 Tips for Choosing the Best Domain Name

What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. Many assume the first step to starting your own...

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What is your Unique Selling Point (UPS) / Hook?

What is your Unique Selling Point (UPS) / Hook?

We live in a crowded business world and the Internet has added to the ability for anyone with a computer or a phone to advertise their products, services, events, etc. Add to that, very user-friendly software to build your own websites, affordable graphic designers on...

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