Face to Face PR

Face to Face PR

If I had to describe myself, I’d say I’m an extroverted introvert—literally half and half. And that balance has shaped my approach to building professional relationships. For most of my communications career, phone calls were my sweet spot. I thrived in that...
Local Media Coverage is Important

Local Media Coverage is Important

For some reason, the value of local media has dissipated in some PR clients’ minds. With the age of the Internet, all media is international once it’s online. However more so, one never knows who might be in town during the airing of your show, or who in...
Why Women Dominate PR

Why Women Dominate PR

It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. However, many believe that females are underrepresented at the C-level in PR. Why? Why are there so many more...
Build a winning website!

Build a winning website!

What action do you want visitors who go to your website to take? Do you want them to hire you, purchase your product, book you for a show? Whatever the action, you must provide your website visitors with key information that will get them to do what you want them to...
Should small businesses hire a publicist?

Should small businesses hire a publicist?

I am frequently asked by small businesses and artpreneurs whether they should spend the dollars to hire a publicist. They usually want a yes or no from me, but they don’t get either response because there are many factors to take into consideration before making...