The Publicist’s Page
Local Media Coverage is Important
For some reason, the value of local media has dissipated in some PR clients' minds. With the age of the Internet, all media is international once it's online. However more so, one never knows who might be in town during the airing of your show, or who in the local...
Why Women Dominate PR
It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. However, many believe that females are underrepresented at the C-level in PR. Why? Why are there so many more...
Build a winning website!
What action do you want visitors who go to your website to take? Do you want them to hire you, purchase your product, book you for a show? Whatever the action, you must provide your website visitors with key information that will get them to do what you want them to...
Should small businesses hire a publicist?
I am frequently asked by small businesses and artpreneurs whether they should spend the dollars to hire a publicist. They usually want a yes or no from me, but they don't get either response because there are many factors to take into consideration before making that...
Sorry, there’s no real “overnight success”.
If I had twenty cents for every time an author believed their first book would be a best-selling success, I would be living in Panama in my condo on the beach writing books full time. Unfortunately I'm not as of yet and I've not seen it happen with any of my clients...
5 Tips for Choosing the Best Domain Name
What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. Many assume the first step to starting your own...
What is your Unique Selling Point (UPS) / Hook?
We live in a crowded business world and the Internet has added to the ability for anyone with a computer or a phone to advertise their products, services, events, etc. Add to that, very user-friendly software to build your own websites, affordable graphic designers on...
When is the best time to release a self-published book?
When a self-published author's book manuscript is completed, there's no agent to pitch the book to and then once the agent agrees to work with you, they manage all of the rest. No, it is on you the author to do or hire someone to complete the work that takes...
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