Workshops & Events

Upcoming Workshops

Sat., April 5, 9:30 am - 6 pm/ FREE
CityLit Festival in Baltimore

Lord Baltimore Hotel
20 W. Baltimore St. Baltimore, MD

A day-long celebration of literature brings 20 sessions offering panels, readings, informational sessions, and craft intensives by writers, editors, and publishing professionals. For a full listing of events – go to citylitproject.org

Cherrie Woods will moderate the Writers as Entrepreneurs Panel at 4 pm

Tuesday, April 15, 6 pm – 8 pm/FREE
Black Artist Fair

Shake and Bake Family Fun Center
1601 Pennsylvania Ave. Baltimore, MD

PR & Promotions Strategy: From Vision to Visibility

Cherrie Woods will teach participants how to develop a strategic PR and promotions plan to effectively increase visibility, attract their target audience, and create a lasting impact

Group Workshops

Cherrie Woods offers a range of dynamic, interactive workshops tailored for authors and entrepreneurs. Whether in-person or virtual, her sessions are designed to engage and inspire. Contact her today to discuss pricing based on your group size

Five People Minimum

Promote Your Own Book (for authors)

This interactive workshop will share relevant and practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately, increase sales. (90 mins.)

Get Your Author PR Toolkit Right!

All authors need to have a public relations (PR) Toolkit. This micro-workshop will familiarize authors with the four toolkit components: headshot, book cover, bio, and book synopsis. (1 hr.)

Are You Publicist Ready?

Over 3 million books are published yearly in the U.S., and more than 1.7 million of them are self-published. How does an author stand out in this crowded book world? One solution could be to hire a publicist. This workshop will share 6 things authors need to do to be prepared to work with a publicist. (1 hr.)

Mastering How to Build Your Brand

To stand out in today’s competitive market, creative entrepreneurs—whether authors, artists, musicians, or actors—need a strong, recognizable brand. A well-defined brand not only boosts your visibility but also drives sales and sets you apart from the crowd. In this workshop, you’ll discover how to craft a brand that authentically reflects who you are and what you stand for. You’ll also learn essential marketing and PR strategies to elevate your brand and achieve lasting success. (1.5 hrs. to 2 hrs.)

PR & Promotions Strategy: From Vision to Visibility

Cherrie Woods guides participants in crafting a strategic PR and promotions plan to boost visibility, engage their target audience, and make a lasting impact. This interactive workshop equips attendees with actionable strategies to elevate their brand and expand their reach.

Workshop Testimonials

From PR Toolkits to media coverage, Cherrie delivered golden advice at our 2022, 2024, and 2025 conferences.

– Tara A. Elliott, ED, Bay to Ocean Writers Conference

Cherrie’s Get Your Author PR Toolkit Right! workshop was a delight! We learned a lot, and I was especially impressed by the author headshot transformations. Her engaging, informative style and PR expertise made for a fantastic session.

- Carol Russell, President, Maryland Writers Assoc. - St. Mary's/Calvert Chapter

Cherrie’s workshop provided essential PR tools that perfectly complemented my ‘publishing matrix’ lesson” for my students.

- Gregg Wilhelm, Associate Professor of English, George Mason University

The highest praise for the ‘Promote Your Own Book for Romance’ Writers workshop by Cherrie Woods. Cherrie is a PR guru who led a riveting discussion on igniting book sales using practical tips and professional techniques.

- Patty Barnet, VP Programming, Greater Detroit Romance Writers

Cherrie Woods’ workshop for authors was on point and incredibly insightful! It was jam packed with great ideas writers can use immediately. Based on our attendees’ evaluations, her workshop was one of the very best they had ever attended!

– Black Writers Guild of Maryland

AMAZING! I really enjoyed the research Cherrie Woods included in the workshop and how she exemplified how her services can help authors.

– Sylvia Hubbard, Author & Founder of Motown Writers

Cherrie’s energy and expertise are always welcomed to help writers get their work noticed.

- Business Services Officer, Enoch Pratt Free Library, Central Branch

Cherrie’s 2023 workshop was a favorite, offering practical advice in an engaging, interactive way.

- Laura Hazan, Chair, Washington Writers Conference