Local Media Coverage is Important

For some reason, the value of local media has dissipated in some PR clients' minds. With the age of the Internet, all media is international once it's online. However moreso, one never knows who might be in town during the airing of your show, or who in the local affiliate news team could send your news story to a national station.

That said, here is an article from Huff Post that outlines the benefits of local media. Article...