Happy 2019! Do authors need a book publicist?
Do you need a book publicist?
Do I need a book publicist is one of the frequent questions asked of me by authors. I believe the best response is to share some of the services that a publicist provides for their author clients. And since the answer is for writers, I believe sharing these services in writing is ideal so that authors will have a written reference. So check out my response that outlines a book publicists core services.
What a book publicist does:
- Edit the author’s biography and the book’s synopsis
- Initialize the author’s social networking profiles
- Request book reviews
- Assemble a media kit and disseminate its elements
- Pitch interviews and features to the media
- Train authors in preparation for their interviews
- Formulate the author’s talking points
- Plan the book’s launch event and book talk
- Recommend venues with high traffic author events
- Identify your primary target market
When is the ideal time for an author to engage a publicist?
Two to three months before before your book is published is the ideal time. However I work with authors whose books have been out six months to seven years - yes seven years. This is one of the reasons my business is unique. I help authors with books that have been published for a few years to re-release their books in fresh and creative ways.
In addition to publicity, do you provide other services for authors?
Because most of my authors are self-published/independent authors, me and my team also provide the following additional services:
- Web design services
- Book cover design/eflyer design
- Paid phone consultations
- Assisting authors in getting their books into their local library collections
- PR Workshops presentations (private and public)